With this funding, the company plans to add more women centric products in addition to more languages on the platform soon and to target 200 million potential customers.
The company gives discounted offers on a product selected, post which, each individual then shares the item within their personal network in the WhatsApp to gain referral deals on the items purchased.
CityMall’s model not only benefits consumers but also manufacturers, as direct shipping eliminates layers of intermediaries therefore raising the profit.
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