Chockstone and Vesta Announce Alliance to Enhance Stored Value Card Offerings

Monday 8 March 2004 16:56 CET | News

Chockstone and Vesta Corp., have entered into an alliance to expand the functionality of retail-branded stored value cards.

Together, the two companies will enable stored value cardholders to add prepaid long distance or wireless minutes to their existing cards. The partnership brings together the leader in integrated gift and loyalty card programs for retailers with the leader in stored value recharge services. The integration of these services will allow retailers to generate additional revenue by increasing the utility of their stored value programs. Vestas multi-use technology will allow retailers to provide multiple services in one card, while simplifying the payment process and strengthening brand loyalty. With one card and one account number, consumers can access pre-paid funds for retail purchases and phone minutes while simultaneously earning loyalty credits redeemable for additional purchases. By issuing these cards, retailers can reduce acquisition costs and increase loyalty by offering an innovative card program.

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Categories: Payments & Commerce | Payments General
Countries: World
This article is part of category

Payments & Commerce