According to data included in the survey performed on 100 US e-retailers and conducted in November, instant credit outfit Bill Me Later registered the highest adoption, with 21% of firms polled providing the service, thus a 17 percent increase from February last year. PayPal came next with 19 percent of firms providing the service, compared to six per cent at the beginning of 2007. Moreover, 10% of e-retailers now provide the Google Checkout service, double the adoption registered in February last year. In addition, almost five per cent of the surveyed companies now offer all three alternative payment options, whereas in February 2007 they offered none. Online consumers are looking for more payment options, and retailers are finding that offering more options is leading to increased conversions, says Adam Cohen, principal, Brulant. On the other hand, a US research released by Javelin Research & Strategy in September last year estimated that the use of APMs will increase to gain 30% of all online transaction volume by 2012, up from 14% in 2007. The research house further predicted that e-mail payment accounts would register the highest growth, jumping from five per cent to 11% by 2012, while instant credit services adoption would only slightly increase.
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