In response to subscriber demand for “anytime, anywhere” purchase functionality, Vesta’s technology allows Telcel consumers to pay for airtime, data plans and other services without having to visit a retail point of sale. The first offering is set to allow customers to fund their prepaid broadband accounts on the Web with a credit card. Vesta will manage all requests through a Telcel-branded website, validate cardholder data, and deliver real-time account credits for successful transactions.
Over the next few months, Telcel is planning to extend Vesta-powered reloads to include prepaid wireless plus IVR, WAP, live agent and text-to-refill recharges. Additional products under discussion include Auto-Pay, which allows customers to regularly add value to their accounts based upon a specific calendar date or a user’s available balance.
Telcel (Radiomóvil Dipsa) operates in Mexico since 1989 and serves over 59.2 million customers. Telcel is a subsidiary of America Movil, a provider of wireless services in Latin America with operations in 18 countries in the Americas and Caribbean.
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