Tapit inks joint venture deal with 99 Wuxian

Wednesday 10 September 2014 08:48 CET | News

Australian near field communication (NFC) technology startup Tapit Media has inked a joint venture agreement with Australian-listed Chinese mobile commerce company 99 Wuxian.

Although the value of the agreement has not been made public, the Chinese company is set to own 55% of the joint venture under the terms of the deal.

The Australian tech startups technology platform leverages a range of contactless technology, including NFC and Bluetooth Low Energy, to enable NFC-enabled smartphone owners to tap NFC-enabled objects and get content such as video, mobile-optimised pages and app downloads. Tapit is set to integrate NFC-enabled interactive offline marketing campaigns with 99 Wuxians platform.

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Keywords: Tapit, 99 Wuxian, mobile, commerce, Chinese, NFC, Near Field Communication, Bluetooth Low Energy, smartphone
Categories: Payments & Commerce
Countries: World
This article is part of category

Payments & Commerce