In response to the post-pandemic consumer behaviour shift, SumUp has launched Magic Pay. Now, at the end of a meal, everyone at the table can receive a copy of the bill, by scanning a QR code on the table. From there, a bill can be split, a tip added, and payment conducted (Apple or Google Pay both an option). Receipts can be sent via email as well. No app, account or any admin – just scan, split, pay.
During a three month test phase where over 100 restaurants in the UK trialled Magic Pay, SumUp found that:
On average, almost half of guests chose the QR code payment method;
Tips for wait staff increased by 38% on average, thanks to the prompt in Magic Pay;
Magic Pay saves wait staff about 12 minutes per table, 12 minutes that they can use to provide better service;
Only 2 out of over 100 restaurants stopped using Magic Pay, all the others are still going strong.
For restaurants, the technology is seamlessly integrated within the Point-of-Sale solution, facilitating hospitality staff. The technology makes augments payment and seizes upon customer behaviour changes.
In recent years, SumUp has also expanded into Point-of-Sale solutions, and with the acquisitions of Goodtill, Tiller, and Fivestars, the company is rapidly expanding its footprint within the restaurant and retail sectors. In June 2022 SumUp announced new funding, totalling GBP 510 million, that gave the company an enterprise value of almost GBP 7 billion following a decade of rapid growth and global expansion.
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