Spindle inks agreement with edo Interactive

Under the terms of the agreement, Spindles community of MeNetwork regional merchants can provide location-based, card-linked offers to consumers across the country.

Through the edo platform, MeNetwork merchants can opt to send discounted offers to their customers which link to their credit cards. Those consumers then receive credit for corresponding rebates on their credit cards at the time of purchase. Retailers can customize the offers and earmark them for cardholders in specific regions, leveraging the location-based benefits of the MeNetwork model. Spindle is set to aggregate and manage all MeNetwork content that is sent through the edo platform.

MeNetwork is a mobile marketing service that allows local merchants to deliver targeted content, offers, loyalty programs and promotions to consumers mobile devices based on location-based services. 

Spindle delivers payment services that enable buyers, sellers and individuals to transact face-to-face or virtually using mobile or internet devices. A pioneer in Frictionless Finance, the company develops services for companies and end consumers to transact and exchange funds regardless of platform. Spindle provides a platform that supports consumer and merchant engagement services including payment, couponing, loyalty and advertising in a (software-as-a-service) SaaS platform.

edo provides a way to personalize marketing offers and make them available through credit or debit cards and mobile devices. edo is a venture-backed industry provider at the intersection of payments and advertising.

In recent news, Spindle has signed a deal with Multi-max, a manufacturer of vending machines designed specifically for mid-size and small offices and locations throughout North America, Europe and Asia.