Rapid Mobiles ‘Mobex offer mobile betting to punters

Monday 10 January 2005 11:15 CET | News

Rapid Mobile, an Edinburgh-based software specialist is launching a new mobile application named Mobex, enabling punters to back and lay bets from their mobile phone or portable device.

Rapid Mobile is being licensed by the Betfair web-based betting exchange to develop applications using the Betfair API as part of the Betfair Developers Program. Any Betfair user can register, download and use the application. Mobex enables punters to see market information and transact wherever they are and they can even attend sporting events and still back or lay even in running. Mobex works wherever there is a mobile signal. Iain Maddox, managing director of Rapid Mobile Media Limited, comments: “Betting exchange punters need to be permanently in-touch with market movements and that means if they move away from a fixed internet connection, they risk losing out. Mobex, however, changes all that. Betfair has single-handedly revolutionised the global betting industry since its launch just over four years ago. It is already one of the UK’s most successful internet-based businesses, and is fast becoming one of the most recognised betting brands. It has 300,000 registered clients worldwide and Betfair matches up to 12,000 bets every minute. The privately owned company pioneered the concept of ‘exchange betting’ - a form of betting that uses Internet technology to enable punters to bet at better value, because punters rather than the bookmaker set the odds. Betfair will introduce mobex to their clients in January 2005 via their newsletter and the Betfair Developers Programme website which lists all its Licensed Software Vendors in its Solutions Directory. An ‘Information only’ version of mobex will be free of charge and there will be a small monthly fee for the fully transactional version of mobex.

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Categories: Payments & Commerce | Mobile Payments
Countries: World
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Payments & Commerce