MPayMe launches ZNAP m-payments platform in Italy

Friday 17 January 2014 08:28 CET | News

MPayMe, a Hong Kong-based mobile solutions provider, has launched its ZNAP mobile payments platform in Italy with the appointment as CEO of Elisabetta De Bernardi, formerly an executive director with Morgan Stanley Italy.

ZNAP is a mobile business platform that combines multi-channel mobile payments with value-added services such as loyalty integration, business intelligence, in-app consumer communication and offer marketing.

ZNAP allows consumers to pay at the point of sale via smartphone by downloading an app that links to their pre-stored credit or debit card and scans merchant QR codes. Transactions are authenticated by entering a PIN, and consumers can redeem coupons and loyalty points stored in their ZNAP wallet.

In September 2013, MPayMe signed a new mobile payments agreement with Oxygen8, a UK-based provider of integrated mobile solutions for businesses.

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Keywords: MPayMe, ZNAP, m-payments, platform, Italy, Hong Kong, Elisabetta De Bernardi
Categories: Payments & Commerce
Countries: World
This article is part of category

Payments & Commerce