Mobile loyalty features, appealing to UK smartphone owners - report

Friday 1 August 2014 10:19 CET | News

Two-thirds of UK adult smartphone owners would be interested in using a mobile wallet and the ability to collect loyalty points and redeem vouchers were the mobile wallet features of most interest, recent findings indicate.

Based on May 2014 polling by Marketing Sciences, 49% of respondents are interested in collecting loyalty points, 43% to redeem vouchers and 32% of respondents were interested in making payments up to GBP 20 (USD 31.25). Only 15% said the same for unlimited payments. These low percentages were likely due to trust issues.

The study—which defined a mobile wallet as “a secure app on your smartphone which can hold all your debit/credit cards but also loyalty cards, vouchers and travel cards”, argues that mobile wallets are appealing due to the fact, among others, that respondents saw little risk when using a loyalty card via a mobile wallet.

Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Keywords: mobile loyalty, UK, smartphone owners, report, mobile wallet
Categories: Payments & Commerce
Countries: World
This article is part of category

Payments & Commerce