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Lastminute.com Announces Strategic Partnership With Orange UK For Mobile Commerce

Tuesday 22 January 2002 09:38 CET | News

lastminute.com, online provider of travel and leisure solutions, has formed a strategic partnership with Orange UK, the UKs most popular mobile phone service, to develop innovative mobile retail applications.

The relationship between the two companies draws on the potential of the mobile market, offering convenient and fast access to retail products direct from customer mobiles. The two companies will work together to develop and prominently promote a unique mobile commerce experience, and will continue to investigate new advancements such as location-based services and GPRS to offer users the next generation of application. The partnership between lastminute.com and Orange UK will bring customers what we believe to be the best benefits of mobile technology. Users will be able to gain access to great deals via their mobile phone at any time and via a platform that is convenient to them - in a secure manner. lastminute.com will benefit from this partnership by developing advanced mobile commerce solutions and expanding its distribution on the mobile platform via Orange UKs existing 12.55 million customers.


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Categories: Payments & Commerce | Mobile Payments
Countries: World
This article is part of category

Payments & Commerce