UK-based data analytics company Kantar has released a study on behalf of payment service provider Mastercard showing that Generation Z, between the ages of 18 and 24, prefers to pay digitally.
Kantar interviewed 6600 people in eleven different countries, the majority of them in Eastern Europe. In Austria, 600 members of Generation Z took part. It has been shown that 81% of them shop digitally at least once a month. Respondents in Austria use digital shopping a little more than the average of all participating countries, where only 76% shop online at least once a month. 70% state that they always find out about the offers from various retailers before buying and 73% check whether the product is also available elsewhere as part of promotions.
When it comes to payment in ecommerce, Generation Z in Austria mainly relies on digital solutions such as debit or credit cards and PayPal. Only 8% state that they occasionally pay cash on delivery. According to a Mastercard representative, this means that young Austrians are much more digital than their peers in other countries, where an average of 41% say they sometimes pay cash on delivery. 76% of respondents in Austria pay by card, 56% even use them more often than cash. 34% of Austrian young adults make contactless payments with their cell phones. Another 29% plan to do that in the future. In addition, 36% are of the opinion that there are still too few shops that accept card payments.
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