emerchantpay partners with Rubean AG

By implementing PhonePOS, businesses in various sectors are enabled to accept card payments using Android devices, removing the demand for additional hardware and enhancing customer experiences. With PhonePOS, merchants can accept card payments, mobile wallets, and high-value transactions that require a PIN. Moreover, the solution provides businesses with flexibility, decreased costs, and ease of use, as they leverage a device they are already familiar with. The potential benefits of SoftPOS are increasing the interest in these solutions and the two companies chose an opportune moment to launch it.

According to emerchantpay’s officials, in addition to being a convenient payment solution, SoftPOS intends to support merchants' expansion opportunities and improve customer experience. With the new solution, the two companies focus on contributing to the improvement of the payments sector by bringing a more flexible, scalable, and user-centric POS payment service. Representatives from Rubean AG stated that their company’s commitment to enhanced customer experience aligns with emerchantpay’s, making the collaboration suitable for both enterprises. By joining forces, the two companies aim to allow businesses to tap mobile payments with PhonePOS and reach additional growth opportunities.

Rubean AG and emerchantpay plan to support businesses in integrating PhonePOS into their existing payment strategy, enabling them to receive local acquiring, a reporting dashboard, as well as fraud management and performance optimisation.  With their technology and customer-centric approach, the two companies focus on developing a simple and engaging payment experience for merchants’ customers.

A recent study from Juniper Research revealed that the total number of merchants launching SoftPOS solutions is expected to surpass 34.5 million globally by 2027, an increase from 6 million in 2022. The growth is projected to be driven by Apple’s entrance into the SoftPOS sector, allowing iOS users to access mobile POS solutions. Furthermore, the research predicts that Apple’s decision to allow third parties to create SoftPOS solutions using iOS NFC functionalities will lead to an inflow of iOS-specific services, with the entry being projected to offer 1.2 billion iOS users with SoftPOS capabilities.

The adoption of SoftPOS is also influenced by the expanding use of contactless payments, with volumes projected to increase from 195 billion in 2022 to 408 billion by 2027. Consumers are starting to consider contactless acceptance as standard, with merchants being anticipated to welcome SoftPOS due to cost-saving opportunities and mobility benefits over contactless POS.

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