Apple Pay is poised to influence shopping on Black Friday - survey

Tuesday 18 November 2014 00:36 CET | News

Apple Pay is allegedly poised to have a big impact on 2014's Black Friday shopping season, a recent report suggests.

According to a recent survey conducted by Stratos, the makers of the Bluetooth Connected Card Platform, estimates that 30% of American smartphone owners plan to use either Apple Pay or Google Wallet to buy things this holiday shopping season. Moreover, 17% of smartphone users surveyed said having the option to buy things with Apple Pay or Google Wallet would cause them to spend more money than they normally would.

The report also points out that there are a couple of barriers to overcome, as most users surveyed said they didn’t know much about which stores would actually accept Apple Pay or Google Wallet.

The survey also adds that most users surveyed said they were not anywhere near comfortable enough with the technology yet to even consider dumping their credit cards for NFC-based payments.

In recent news, Apple has unveiled that the App Store has added UnionPay as a payment option for customers in China.

Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Keywords: Apple, Apple Pay, Google Wallet, shopping, Black Friday, survey, Stratos, Bluetooth Connected Card Platform, American, smartphone owners
Categories: Payments & Commerce
Countries: World
This article is part of category

Payments & Commerce

Industry Events