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ALLTEL Deploys 724 Solutions X-treme Alerts Platform (XAP)

Monday 5 April 2004 10:32 CET | News

724 Solutions has deployed its X-treme Alerts Platform (XAP) with ALLTEL. The move not only adds to XAPs value as a subscriber alert mechanism, but also demonstrates a new and significant method for communicating with a carriers wireless customer base.724 Solutions X-treme Alerts Platform acts on customer data to generate multi-channel alerts using automated voice via industry standard VXML (Voice Extensible Markup Language), and Short Messaging Service (SMS), using SMPP (Short Message Peer to Peer Protocol). The voice alerts provide ALLTELs subscribers the ability to interact in real-time with the system using automated speech technologies. SMS Alerts provide guaranteed delivery to the subscribers phone and contain an embedded customer service call back number. XAP, part of 724 Solutions X-treme Mobility Suite (XMS), allows mobile network operators to easily send highly personalized actionable alerting messages to its subscribers, including popular Short Message Service (SMS) and/or Multimedia Message Service (MMS) alerts. XAP is capable of increasing Average Revenue Per User (ARPU) through the delivery of a variety of actionable alert-oriented content including news, weather, sports information, and stock info. The service also supports other permission-based content such as dating service "hits", games, music, business opportunities and more. 724 Solutions recently announced the availability of XAP on Linux in both hosted and licensed formats, delivering increased cost advantages to wireless carriers.

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Categories: Payments & Commerce | Mobile Payments
Countries: World
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