In today’s fiercely competitive business landscape, optimising payment strategies isn’t just nice to have – it’s a powerful lever for driving revenue growth and gaining a decisive edge over competitors. Recognising this opportunity, Worldpay introduces Payments Performance, a suite of vertically curated reports designed to offer merchants insights that directly impact their bottom line.
A combination of consumer research across eight countries worldwide, real customer success stories, and perspectives from experts across the payments ecosystem, these industry-specific reports provide practical, actionable advice that allows businesses to harness the full potential of their payment strategies. We’ve identified five crucial areas in a typical merchant’s payment setup where strategic optimisation can drive significant business success. Below, there is a preview of some of the insights we offer.
In this digital age, convenience is king. Our research shows that a frictionless user experience is paramount for reducing cart abandonment and increasing conversion rates.
Implementing one-click payments, storing payment details securely, and automatically updating card information when a customer receives a new card can significantly streamline the checkout process. By eliminating obstacles for the customer, you’re creating a path of least resistance to completing a transaction.
In an era of increasing cyber threats, robust security measures are non-negotiable. However, the challenge lies in implementing these tools without compromising the customer experience.
The key is to strike the right balance. While fraud prevention tools are crucial, overly stringent measures can block legitimate transactions, frustrating customers and potentially driving them to competitors. By implementing fraud tools that cause minimal disruption to the customer journey, such as biometric authentication, you can enhance account security without adding unnecessary friction. This approach helps prevent fraud and reduces cart abandonment while ensuring both security and satisfaction for customers.
Every transaction comes at a cost, but there are innovative ways to optimise these expenses. One such approach, particularly beneficial for global businesses, involves strategically utilising regional offices, sales outlets, or licences of payment processors to ensure transactions occur within the same market or country. This simple yet effective strategy can re-categorise transactions from ‘inter-regional’ to ‘intra-regional’ or ‘local’, potentially resulting in significant fee reductions. These cost savings can then be reinvested back into the business to improve services – or passed on to customers through more competitive pricing.
Payments don’t just end at the point-of-sale. Efficient payout processes, often overlooked aspects of the payment ecosystem, are crucial for customer satisfaction and operational efficiency.
For example, implementing self-service machines or secure online portals for payouts can empower customers to take control of their refunds and reimbursements. This does not only reduce wait times and minimise errors; it also enhances the overall customer experience, fostering loyalty and repeat business.
While the spotlight often shines on the customer-facing side of payments, back-office processes are equally important to a company’s success. Reconciliation speed, cost efficiency, and accuracy are all vital elements that can significantly impact an organisation’s bottom line and operational effectiveness.
By streamlining payment processes to ensure a timely receipt of funds in the appropriate currencies, companies can minimise the risk of trapped funds. Leveraging guaranteed foreign exchange (FX) rates – where a fixed rate is locked in for a predetermined period – allows a business to know exactly how much they’ll receive in their local currency. This approach mitigates currency volatility risks, protecting profit margins and providing financial predictability. Such strategies are particularly crucial in less stable economies.
At Worldpay, we’re committed to powering global commerce by providing payments expertise to businesses worldwide. Our collection of Payments Performance reports serves as your roadmap to unlocking hidden revenue potential. By optimising your payment strategies across these key areas, you can uncover new opportunities, elevate customer satisfaction, and fuel sustainable growth.
The insights shared here are just a glimpse of how we can help merchants realise their full payments potential. To explore these concepts in depth and discover how to apply them to your business, we invite you to access our comprehensive suite of industry reports here.
This editorial piece was first published in The Paypers' Global Ecommerce Report 2025, which provides a complete overview of key trends and strategies to help businesses worldwide succeed. Download your free copy today to explore in-depth insights on global ecommerce trends, the latest innovations in payment solutions, and strategies to stay ahead in a competitive market.
Tiffany Hecker is a Senior Vertical Marketing Manager for the airlines, travel, and hospitality vertical at Worldpay.
Worldpay’s vision is to unleash the potential of every business. We do this through our ability to power global commerce by providing payments technology and expertise to our clients everywhere. Our processing solutions allow businesses of all sizes to take, make, and manage payments in-person and online worldwide. Annually, we process over 50 billion transactions worth more than USD 2.3 trillion across 146 countries and in 135 currencies.
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