In today’s omnichannel landscape, businesses face numerous challenges. Customers expect a seamless payment experience, whether they’re browsing online, booking a trip, or purchasing in a physical store. However, managing separate systems for online and in-store payments can lead to inefficiencies, fragmented data, and lost sales. With increased competition in sectors like retail, travel, and Software-as-a-Service (SaaS), businesses can’t afford to deliver anything less than a smooth, unified experience. BridgerPay’s omnichannel orchestration platform goes beyond traditional solutions by offering an agnostic system, designed to bridge the gap between online and offline payment operations. By unifying these processes, BridgerPay enables businesses to operate more efficiently, improve customer satisfaction, and increase revenue – whether for optimising payments for retail stores, enhancing the booking experience for travel platforms, or managing complex billing cycles for SaaS companies.
One of the primary benefits of BridgerPay is its ability to reduce processing fees. Many businesses juggle multiple payment processors for different channels – one system for ecommerce transactions, another for in-store payments, and sometimes even more for mobile transactions –, often resulting in higher costs and less flexibility. BridgerPay consolidates payment operations under one roof, offering real-time pricing comparisons across providers. You can instantly choose the most cost-effective option for each transaction, ensuring you never overpay in processing fees. By intelligently routing and retrying payments only when needed, BridgerPay helps businesses streamline their operations and improve their bottom line.
Declined transactions are a common source of frustration for customers and businesses. Whether due to technical issues, outdated information, or errors in routing, these declines represent missed opportunities. BridgerPay addresses this with its in-house AI-based Retry Engine which decides in real time, based on past success rates, whether to resubmit a declined transaction through alternative acquirers. By giving each transaction multiple chances to succeed, BridgerPay can increase approval rates. This means fewer lost sales, higher customer satisfaction, and a healthier bottom line. In today’s hyper-competitive market, every saved transaction counts toward improving overall revenue and maintaining customer loyalty.
A unified payment experience is critical to meeting customer expectations. Shoppers and travellers no longer differentiate between online and offline experiences – they expect the same convenience in-store as they do on a website or booking platform. BridgerPay makes this possible with unified credit card tokenization and designated point-of-sale (POS) interfaces, allowing customers to pay and get refunded across online stores, physical locations, or booking systems without needing to re-enter their payment details. A single token represents a customer’s payment information across all touchpoints, creating a frictionless experience that translates into higher conversion rates. Whether a customer starts their shopping journey online and completes it in-store or books a trip online and pays at a hotel, BridgerPay ensures the process is smooth and seamless. This builds trust and encourages repeat purchases.
Data is a business’s most valuable asset. When payments are processed through separate systems, businesses often work with siloed data that can be difficult to consolidate and analyse. This fragmentation hinders the ability to fully understand customer behaviour and make informed decisions about marketing strategies or product offerings. BridgerPay eliminates this by offering a unified view of payment data. Whether transactions occur online or in-store, all data is funnelled into one comprehensive platform.
One of the key factors that differentiates BridgerPay is its agnostic approach. Most traditional payment platforms are tied to specific providers, limiting options and flexibility. With BridgerPay, you’re not locked into any provider, and you can choose the best payment service provider (PSP) for each channel. This flexibility gives businesses a competitive advantage. By being able to select the provider with the most competitive rates or the best performance for a specific transaction, businesses can ensure that they’re always operating at peak efficiency. BridgerPay’s agnostic approach also allows them to respond quickly to changes in the market, regulations, or customer preferences, enabling them to adapt without being constrained by a single provider.
As businesses continue to navigate an increasingly digital world, the importance of providing an optimised and efficient payment experience across all channels cannot be overstated. The traditional separation between online and offline commerce is disappearing, and businesses that fail to deliver a consistent, frictionless experience across all touchpoints risk falling behind. BridgerPay’s orchestration platform is built to address this. By streamlining operations, reducing costs, boosting approval rates, and delivering a unified customer experience, BridgerPay is helping businesses stay ahead in a rapidly evolving landscape. As more companies embrace the need for a comprehensive orchestration strategy, platforms like BridgerPay will become essential for those seeking to optimise their operations and meet growing customer expectations. We’re not just a payment platform, we’re a strategic partner, helping you bridge the gap and navigate the future of omnichannel payments.
This editorial piece was first published in The Paypers' Global Ecommerce Report 2025, which provides a complete overview of key trends and strategies to help businesses worldwide succeed. Download your free copy today to explore in-depth insights on global ecommerce trends, the latest innovations in payment solutions, and strategies to stay ahead in a competitive market.
Ran Cohen, Co-Founder and CEO of BridgerPay, brings extensive experience in fintech and payments to the company. His strategic vision and passion for optimising payment operations have driven BridgerPay’s growth and established it as a trusted partner for over 500 businesses globally. Committed to innovation and client success, Ran continues to lead BridgerPay in delivering payment solutions.
BridgerPay, founded in 2019, is a top omnichannel payment operations platform that optimises payment processing, boosts revenues, and reduces costs. With access to 1,000+ payment providers and a unique Retry Engine that increases approval rates by over 15%, BridgerPay is trusted by 500+ companies globally. Our self-service solution empowers businesses to enhance their payment performance and scale efficiently.
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