The new capital will support Zalora’s efforts to expand throughout South-East Asia, serving 600 million potential online shopping customers in the region. The investment will also be used to extend its current portfolio of 500 local and international brands including over 20,000 products in every country.
This new round of financing represents one of the largest e-commerce investments in the emerging market space and comes just two months after Tengelmann’s initial investment in Zalora.
Founded in 2012, Zalora is an online fashion & beauty retailer, with presence in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Thailand, Vietnam, Taiwan and Hong Kong. More than 25 percent of revenue comes from customers using mobile phones and tablets. The company has updated its mobile offering with a shopping app released on iPhone app stores.
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