Worldline, Weixin Pay team up to boost cross-border ecommerce in China

Tuesday 5 July 2022 13:42 CET | News

Worldline has teamed with Weixin (the mainland Chinese version of WeChat) to integrate merchants onto the latter’s social platform and facilitate cross-border payments.

The partnership translates into a mini-programme that integrates merchants into the social platform. Worldline facilitates this integration and ensures that Weixin payments are widely accepted.

In Q4 2021, Worldline extended its Weixin Pay payment solution, used in Europe since 2019, from a POS service to ecommerce, app and the min-programme. This is an in-app feature integrated into the Weixin platform that allows Weixin users direct access to a wide array of ecommerce merchants, without having to switch media, visit another website or download another app.

Worldline and Weixin – strategies and long-term goals

Worldline officials have stated that Worldline allows European ecommerce customers to integrate their mini programme into the Weixin platform. The aim is to increase customer loyalty and harness the Chinese users’ purchasing power. The company announced that they are already introducing their multi-channel mobile payment solution to retailers all over Europe.

Weixin is an ecosystem used by more than 1 billion Chinese people for all types of activities, from chatting, journaling to researching their leisure activities, all the way to shopping and payments. Under the name WeChat, Weixin is also popular with Chinese people living abroad.

Chinese market open to cross-border ecommerce through Worldline


Chinese market interested in cross-border ecommerce

Worldline cites an iResearch study showing that Chinese shoppers order products from all over the world. The young generation is the main driving force behind this trend. 
  • Online shopping for goods from outside China grew 33.4% in 2021 and is expected to grow by 27.9% in 2022 and a further 24% in 2023.

  • Over 1.38 million Chinese shoppers buy products from other countries online. 

  • More than 50% of online shoppers ordering from foreign countries were born in 1990-2000.

According to the same study, beauty brands such as L’Oréal have the most traction in cross-border ecommerce (this brand alone generates around 60% of its total revenues from the APAC region in China). However, while the main focus fell initially on beauty products and baby items, now clothing, household items, electronics, sports goods and even food products are being ordered increasingly and delivered to China. 

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Keywords: cross-border payments, cross-border ecommerce, ecommerce, ecommerce platform
Categories: Payments & Commerce
Companies: WeChat, Worldline
Countries: China
This article is part of category

Payments & Commerce




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