Website experience has direct impact on brand perception - report

Monday 10 March 2014 14:24 CET | News

Almost 76% of ecommerce decision makers in the US, UK and Canada believe customers’ perceptions of their brand are directly impacted by the quality of user experience on their ecommerce website. Given that consideration, 33% of respondents have revealed plans to invest heavily in the overall design of their ecommerce platforms, and 29% in improving overall user experience, in order to get higher online conversion rates in 2014.

These are the findings of a survey commissioned by web infrastructure and cloud hosting provider PEER 1 Hosting. The survey delves into the problem of how can merchants deliver an optimized online experience for end users that can appeal to customer’s trust in brands and customer loyalty.
When asked about the impact of key ecommerce investments during one of their busiest times of the year, namely the 2013 holiday season, 86% have cited excellent or good conversion rates, while 65% say conversion rates were higher during the 2013 holiday season than the previous holiday season. Also, almost 49% of the decision makers attribute higher year-on-year conversion rates to investments in web design.

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Keywords: PEER 1 hosting, website experience, ecommerce, brand perception, ecommerce platform, conversion rates
Categories: Payments & Commerce
Countries: World
This article is part of category

Payments & Commerce