These are the findings of a survey commissioned by web infrastructure and cloud hosting provider PEER 1 Hosting. The survey delves into the problem of how can merchants deliver an optimized online experience for end users that can appeal to customer’s trust in brands and customer loyalty. . When asked about the impact of key ecommerce investments during one of their busiest times of the year, namely the 2013 holiday season, 86% have cited excellent or good conversion rates, while 65% say conversion rates were higher during the 2013 holiday season than the previous holiday season. Also, almost 49% of the decision makers attribute higher year-on-year conversion rates to investments in web design.
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