According to the press release, the partnership will provide ecommerce businesses on Adobe Commerce, powered by Magento and Magento Open Source with access to revenue-based financing, an affordable alternative to traditional sources of funds tailored to the needs of scaling ecommerce businesses. Instead of interest fees, dilutive equity stakes, or personal guarantees, ecommerce merchants will be charged a single fixed fee, and remittances as a percentage of their daily sales.
Furthermore, through access to funds from Wayflyer, merchants will be able to afford larger inventory purchases to meet heightened product demand more easily, especially around busy holiday periods. The funding can also be used by legacy Magento 1 businesses to upgrade to the latest Magento platform, or to modernise their brand experience by working with one of Adobe’s many Solution Partners.
To further optimise sales, Adobe merchants will have unlimited access to Wayflyer’s complimentary analytics offering and marketing dashboard, designed to provide tailored advice on how to improve marketing inefficiencies. Ultimately, this access to capital financing facilitates higher investment into stock, inventory and analytics, and drives accelerated growth for businesses.
Wayflyer financing support for Adobe merchants will be fully operational by the end of the summer, and available to customers in the USA, Canada, Ireland, UK, Spain, the Netherlands, Belgium, Denmark, Sweden & Australia in the first instance, with further regions to be unveiled in time.
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