According to Business Insider, details about the programme are still unclear. However, it was reported that the service, called Walmart+, will cost USD 98 per year. The programme may include gas discounts, members-only deals, and unlimited same-day delivery for groceries and other merchandise.
Moreover, the reported upcoming roll out of Walmart+ comes at a time when ecommerce and online fulfilment is crucial to coronavirus-wary shoppers. Therefore, one proposed benefit of Walmart+ is enabling subscribers to receive a priority treatment when it comes to grocery delivery slots.
Overall, the upcoming launch might also increase competition between the players, as Walmart+ might offer a competitive alternative to the Amazon Prime service.
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