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Walmart invests in ecommerce purchasing ModCloth

Monday 20 March 2017 | 10:19 AM CET

Walmart is planning more investments in ecommerce with the purchase of online clothing seller ModCloth.

The company didn't disclose the amount it paid for ModCloth, although it is possible the price to fall between USD 51 million and USD 70 million. Walmart picked up, and Moosejaw in 2016.

The analyst team at Bank of America added Walmart to its US-1 List on a positive view of the ecommerce push out of Bentonville. The firm reasons that's WMT's price-earnings multiple will expand toward 19-20X as the e-commerce mix increases and price investments stoke store traffic.

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