Mobile sales have accounted for 25.8% of total sales during the period under review and 21.8% during Black Friday, according to IBMs Digital Analytics Benchmark. In the US, New York topped the list of cities for online sales during Black Friday, followed by Atlanta, Los Angeles, Washington,and Chicago.
The report added that iOS user traffic during the festive shopping season has reached 28.2% of overall online traffic, higher than Androids 11.4%. However, social media played a comparatively small role, with 1% of sales and traffic on ecommerce websites during the season generated via social networking websites.
Another report from Adobe revealed that online sales during Thanksgiving and Black Friday have reached 1.062 billion and 1.93 billion respectively, with 24% of them mainly driven by smartphones and tablets.
Thanksgiving posted a well above average growth rate and is the fastest-growing online shopping day over the past years, as more Americans opt for online commerce following their Thanksgiving Day festivities.
Every day we send out a free e-mail with the most important headlines of the last 24 hours.
Subscribe now