Additionally, the online sales will hit USD 300 billion in 2014 and USD 335 billion in 2015. The online channel’s share of total retail sales (excluding autos and gasoline) is now approaching 11%, as compared to 7.4% in 2010.
The online channel also accounts for approximately 15% of general merchandise, apparel and accessories, furniture and other sales (“GAFO”) category spending during the holiday season. Nearly three-quarters of the growth in sales will accrue to the online channel. The continued momentum of the online channel is led by mobile devices, which are a driving force in holiday shopping.
FTI Consulting is a global business advisory firm with more than 4,200 employees located in 26 countries.
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