US: consumers want a seamless shopping experience

Tuesday 16 April 2013 09:17 CET | News

49 percent of US consumers believe that the best thing retailers can do to improve the shopping experience is to better integrate in-store, online and mobile shopping channels, a recent study indicates.

According to the Seamless Retail Study released by global management consulting, technology services and outsourcing company Accenture, online shopping continues to grow as a consumer preference and there is a mutually beneficial relationship between stores and online channels.The sames source finds that 43 percent of all US consumers plan to shop more online, while 23 percent plan to shop more via their mobile devices in the future.

However, findings unveil that 94 percent of respondents have mentioned that in-store shopping is easy, while 74 percent have said the online shopping is also easy and only 26 percent have declared the same thing about shopping via the mobile channel.

Research also points out that 81 percent of consumers believe it is important for a retailer to enable them to pick up or arrange for delivery of their purchase regardless of how they paid for the item. Furthermore, according to data, 25 percent of respondents have stated they would be willing to wait two weeks for free shipping.

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Keywords: US, online shopping, mobile shopping, retail, Accenture, seamless shopping experience
Categories: Payments & Commerce | Ecommerce
Countries: World
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Payments & Commerce


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