US: B2B ecommerce adds value to business revenues - survey

Tuesday 8 July 2014 13:07 CET | News

Businesses admit that B2B ecommerce raises revenues by increasing sales volumes, according to a survey commissioned by the provider of online commerce technology EPIServer for the consultancy firm Forrester Consulting, reports.

In April 2014, Forrester surveyed 100 B2B companies in the USt that had implemented e-commerce within the past seven years.

Moreover, ¾ of the companies state that ecommerce increased their average order value and diminished cost per order. In addition, 52% inform that 30% or more of their ecommerce sales did not interfere with sales in other channels, which translates in additional revenues.

The survey sheds light on the fact that 89% of the companies in question favoured ecommerce for increased annual revenue, 89% recorded increased average order value, 84% registered cost per order cuts and 88% declared that a positive shift was seen in profitability per order.

The survey shows that 42% of companies preferred the implementation of the ecommerce scheme by integrating software-as-a-service, or SaaS, hosted on the web by a vendor outside of the client company’s own infrastructure, 24% opted for SaaS initially, but planning to run it on-premise, or on a company’s own web servers and 17% adhered to on-premise,

According to the costs for the implementation of the ecommerce technology factor, 33% of the companies state from USD 3 million to USD 6,999,999, 34% from USD 1 million to USD 2,999,999, 19% from USD 500,000 to USD 999,999 and 6% state that the implementation cost them under USD 500,000.

The survey was conducted in April 2014 on 100 US B2B companies that had implemented ecommerce within the past seven years.

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Keywords: US, B2B, ecommerce, revenues, SaaS, implementation, cost, technology factor, online payments, increase, investment
Categories: Payments & Commerce
Countries: World
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