US: 54% of online shoppers purchase cart products on discount offer

Friday 21 November 2014 11:37 CET | News

54% of US online shoppers have claimed that they are willing to purchase products left in their cart, if they are offered again at a discounted price, according to recent findings.

Additionally, 72% of millennials (age 25-34), are willing to do so on discount offers from merchants, according to a recent survey issued by the software company Wingify, reports.

As per social media channels, Facebook is the most influential among Millennials, with 53% of the shoppers stating that the social network is keeping them informed about the latest in online shopping. While women chose Pinterest as the second-most influential social network when it comes to online shopping, men opted for Twitter.

55% of online shoppers say reviews are important for them before making purchase decisions. There are online stores which ask customers to leave reviews for their purchases. As for mobile devices, 40% consumers saying they have shopping apps installed on their smartphones and tablets.

When asked what made consumers abandon their shopping carts, unexpected shipping cost emerged as the biggest reason. In a different question, a fourth of consumers said they would spend on additional purchases instead of paying for shipping.

The survey was conducted on over 1000 online shoppers in the US.

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Keywords: US, online shoppers, cart, products, discount, offer, customer
Categories: Payments & Commerce
Countries: World
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