UK B2C ecommerce to expand in 2014

Monday 10 March 2014 09:27 CET | News

UK business-to-consumer (B2C) ecommerce sales recorded a rising trend in January 2014 mainly because of the growing consumer and business confidence.

Online retail sales increased by 18% on an annual basis, according to data released by Interactive Media in Retail Group (IMRG) and Capgemini, a global provider of consulting, technology and outsourcing services, and cited by The growth points to a strong increase in 2014, and IMRG predicts that online retail sales would grow by 17%. The average UK consumer spent GBP 78 (nearly USD 121.88) online in January 2014, as compared with GBP 76 (USD 118.75) in December 2013 and GBP 74 (close to USD 115.63) in February 2013.

eMarketer estimates that, when it comes to B2C ecommerce sales, the UK leads the rest of Western Europe, with USD 109.63 billion in 2014, almost to double the second-largest market, Germany (USD 58 billion).

Moreover, device usage for online purchases also varies, according to Riverbed research conducted by Loudhouse Research in July 2013. When it comes to buying online, UK online shoppers registered above both France and Germany for all devices except desktop computers, by a very small margin, meaning 70% in the UK, as compared with 71% in both Germany and France.

Tablets account for 10.4% of UK retail ecommerce sales. Riverbed found that 42% of UK digital buyers used such a device, compared with 31% in Germany and 24% in France.

Check out our Cross-border Ecommerce Research section here for more info on specific ecommerce facts & figures, preferred payment methods, risk and fraud, as well as ecommerce legislation & regulation in the UK.

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Keywords: eMarketer, Loundhouse research, UK, ecommerce, B2C, sales, online purchases
Categories: Payments & Commerce
Countries: World
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