UK: 74% of e-tailers face sales slowdown due to irrelevant item promotion

Monday 17 November 2014 14:24 CET | News

Nearly three-quarters of online retailers (74%) face sales loss by promoting irrelevant items to online shoppers.

Moreover, one in three retailers never follow up with shoppers, while others send too many emails to customers, according to a report issued by the big data prescriptive analytics software company OrderDynamics.

Additionally, poor website search results lead to missed sales opportunities. 46% of shoppers prefer to go directly to a retailer’s website to search for products. However, many retailers’ ecommerce websites miss the mark for online search accuracy, thus leading to customer defection and lost sales.

Also, research indicates that 15% of retailers offer order tracking through their website. A majority of consumers expressed a strong preference to receive order tracking information directly from the retailer. 15% of retailers empower consumers to track orders through their websites.

The study was based on surveys of more than 60 retailers and 2,000 consumers..

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Keywords: UK, 74%, e-tailer, retailer, online platform, ecommerce, item promotion, irrelevant, customer
Categories: Payments & Commerce
Countries: World
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