Additionally, over 54% of consumers are aware of the fact that retailers are customising their website experience and only 1 out of 10 consumers claim there is low personalisation, according to a survey conducted by Redshift Research and BloomReach market research companies.
Moreover, 60% of retailers claim that a personalised experience can offer more value for their company, but only 54% offer customised and personal user experiences on their ecommerce platform.
Over 24% of consumers make an online purchase at least once a week, and over 79% make a purchase at least once per month. In terms of product browsing, 35% of retailers believe that consumers find their website through organic search, while only 49% of consumers use organic search as their main access point to new products.
Only 13% of the surveyed retailers consider online sales are more personalised than traditional sales. By contrast, 60% of consumers think that online is more personalised.
The survey was conducted on 1,000 UK consumers.
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