19% of those involved in the study have stated that mobile sales will account for less than 20% of online sales and a further 13% said smartphones or tablets sales will make up less than 10% of overall sales.
Tina Spooner, chief information officer at IMRG, cited by BizReport, mentions that sales via mobile devices sum up a third of the UK e-retail sales. She aso states that three-quarters of high street / multi-channel retailers are now having a mobile-optimized website, compared with just over half of pure-play merchants.
Check out our Cross-border Ecommerce Research section here for more info on specific ecommerce facts & figures, preferred payment methods, risk and fraud, as well as ecommerce legislation & regulation in UK.
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