UK: 50% of online sales to be made via mobile by end 2014 - survey

Tuesday 8 April 2014 14:44 CET | News

11% of UK senior ecommerce professionals expect over 50% of their online sales to be made via mobile by the end of 2014, which is a 7 percentage points increase as compared to 2013, according to IMRG e-Retail Survey.

19% of those involved in the study have stated that mobile sales will account for less than 20% of online sales and a further 13% said smartphones or tablets sales will make up less than 10% of overall sales.

Tina Spooner, chief information officer at IMRG, cited by BizReport, mentions that sales via mobile devices sum up a third of the UK e-retail sales. She aso states that three-quarters of high street / multi-channel retailers are now having a mobile-optimized website, compared with just over half of pure-play merchants.

Check out our Cross-border Ecommerce Research section here for more info on specific ecommerce facts & figures, preferred payment methods, risk and fraud, as well as ecommerce legislation & regulation in UK.

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Keywords: UK, online sales, mobile sales, online sales, smartphone, tablets, retail
Categories: Payments & Commerce
Countries: World
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