TWG has announced the launch of its online shop, which brings together the company’s entire mechanical and electronic portfolio of products.
The TWG online shop will increase productivity and drive efficiencies for customers, according to the company. Specifically, customer engineering teams can select a product for their applications, sales teams can simultaneously shop with their customers during the pre-sales process, and purchasing teams can quickly place orders, which the company claims accelerates the purchasing experience.
TWG's online shop also provides equipment manufacturers (OEM) with access to the company's product selector to help identify potential products across the breadth of the TWG portfolio. This will give OEMs insights into TWG products that could support their specific projects during the innovation product life cycle.
For distributors, the TWG online shop will allow sales teams to respond to customer inquiries across all markets. In addition, by providing shopping capability to end-users, distributors can guide their customers through the buying process, increasing sales conversions.
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