Tencent launches social ecommerce mini program on WeChat

Tuesday 5 May 2020 13:50 CET | News

Hong-Kong-based conglomerate Tencent has rolled out Xiao’e Pinpin, a mini program for social commerce on WeChat that the company has made available to its users.

Xiao’e Pinpin carries lifestyle products, from lipsticks to iPhones, and marks Tencent’s latest move in China’s ecommerce sector after investments in tech companies like and Pinduoduo, as well as brick-and-mortar supermarket chain operator Yonghui.

Xiao’e Pinpin shows merchandise in a “content feed,” showing details about one merchant’s products, followed by goods from a different vendor. Two slots are reserved at the top of the feed for special promotions. For now, Xiao’e Pinpin hosts more than 100 shops. Goods on sale are not categorized, and there is no search function for users. At the moment, it is unclear how the mini program’s algorithm determines the order in which products appear on feeds.

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Keywords: Xiao’e Pinpin; Tencent, China, Hong Kong,, ecommerce, Pinduoduo, Asia, APAC
Categories: Payments & Commerce
Countries: China, Hong Kong
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