The results show that 50% of local internet users made purchases on Chinese shopping websites in 2013, an increase of 11.9% from 2012. The same source mentions that Japan came in second, with 48.9% of the respondents saying they had shopped on Japanese websites, followed by North America with 27.4%.
Research points out that Chinese shopping websites are offering traditional Chinese-language versions of platforms for Taiwanese customers.
In terms of consumption, Taiwanese online shoppers spent an average of USD 280 on overseas websites in 2013, down 3.4% from the figure recorded in 2012.
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