Snapdeal acquires gifting recommendation technology platform

Monday 15 December 2014 11:59 CET | News

Snapdeal, an Indian online marketplace, has acquired the gifting and recommendation technology platform

Founded in 2013 by Indian Institute of Technology (Delhi) graduates, Apurv Bansal and Prateek Rathore, offers users gifting options based on different parameters like relationship with the recipient, their age, personality, and various other parameters. Users can also find gift suggestions based on Facebook likes and interests of recipient.’s platform uses machine learning, which ensures that the recommendations develop with every passing day. The algorithms are data driven.

in recent news, Snapdeal has been planning to reach the offline customers willing to shop online by launching nearly 5,000 assisted ecommerce kiosks across 65 cities and 70,000 rural areas by the end of 2015.

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Keywords: Snapdeal, India, Wishpicker, gifting, recommendation, technology, online platform, Customers
Categories: Payments & Commerce
Countries: World
This article is part of category

Payments & Commerce