The partnership between Shopify and JD.com aims to unlock China’s ecommerce market for US merchants by giving them access to a new marketplace. By letting merchants list their products on JD’s cross-border ecommerce platform JD Worldwide, this new sales channel opens access to 550 million active customers in China who are shopping for products from brands all over the world.
Compared to the 12 months typically required for foreign brands to begin selling in China, JD’s streamlined channel, JD Marketplace, will allow Shopify merchants in the US to get started in three to four weeks. To aid merchants to begin selling into China, the channel will provide expedited onboarding, logistics that handle end-to-end fulfilment from JD’s US warehouses directly to consumers in China, smart price conversion to local currency, as well as VAT and Consumption Tax, and translation of product names and descriptions.
The JD Marketplace sales channel is part of a larger strategic partnership between Shopify and JD.com that aims to help solve cross-border commerce challenges across product sourcing, selling, and logistics for merchants in the US and China. The sales channel is now available to Shopify’s US merchants.
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