The platform already allows cross-border shopping, but Shopify Markets will help merchants more easily adapt their storefronts to international transactions. The hub will handle currency conversions, language changes, and regional SEO, and it will also help storefronts comply with local regulations and pricing rules.
Shopify is scaling up its international ecommerce operations with two recent developments. It made an investment in and partnered with Yotpo, a marketing service that handles direct-to-consumer (D2C) marketing like SMS, referrals, emails, and more for digital brands. Yotpo said it will focus on accelerating product development and growth following the Shopify deals.
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