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Shopify is developing tools for international storefronts and marketing

Monday 20 September 2021 14:14 CET | News

Shopify has unveiled Shopify Markets, a solution that will handle currency conversion, language translation, and more for merchants looking to open their business to foreign markets.

The platform already allows cross-border shopping, but Shopify Markets will help merchants more easily adapt their storefronts to international transactions. The hub will handle currency conversions, language changes, and regional SEO, and it will also help storefronts comply with local regulations and pricing rules.

Shopify is scaling up its international ecommerce operations with two recent developments. It made an investment in and partnered with Yotpo, a marketing service that handles direct-to-consumer (D2C) marketing like SMS, referrals, emails, and more for digital brands. Yotpo said it will focus on accelerating product development and growth following the Shopify deals.


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Keywords: ecommerce, partnership, Shopify
Categories: Payments & Commerce | Ecommerce
Countries: Canada
This article is part of category

Payments & Commerce