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Ralph Lauren announces collaboration with Salesforce Commerce Cloud

Friday 7 April 2017 | 10:11 AM CET

Ralph Lauren has changed its ecommerce strategy, by moving to Salesforce`s Commerce Cloud over a custom system.

Ralph Lauren said it will close its main store in New York City and integrate operations with its seven stores in the city. The company is looking to save USD 140 million in annualized expenses to fund additional investments. Those savings are in addition to the USD 180 million to USD 220 million a year.

This decision will allow Ralph Lauren to focus more time and attention on customer experience rather than technical building work.

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