PayPal research shows increase in cross-border ecommerce

Friday 28 September 2018 13:29 CET | News

PayPal`s Cross-Border Consumer Research, conducted in 31 countries with about 34,000 consumers, has shown that cross-border ecommerce in Europe is frequently encountered.

The purpose of the report is to discover how ecommerce, and specifically cross-border ecommerce, is evolving, how and why consumers shop online domestically and across borders, and how consumers pay for domestic and cross-border transactions.

One of the things PayPal looked at was how online cross-border shopping was represented in several European countries. For example, shopping across borders is most prevalent in Ireland and Austria, with respectively only 16 and 18% of consumers that only shop domestically. In Germany and Poland, on the other hand, domestic shopping is still far superior, as 68% of Germans and 62% of Polish consumers shop domestically only.

Overall, in Western Europe, 43% of consumers shop domestically only, while 48% go to both domestic and foreign web shops to purchase products online. In Eastern Europe, things aren`t very different: 44% shop domestically only, 47% do both, and 10% shop only at online stores located abroad.

The majority of cross-border purchases are still on a computer (desktop, laptop or notebook). In Western Europe, this share is at 68%, while in Eastern Europe, 71% of consumers made online cross-border purchases using these devices. In Eastern Europe, the smartphone is also more popular (22%) than in Western Europe (20%). The tablet however is more popular in Western Europe (10% versus 5% in Eastern Europe).

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Keywords: PayPal, research, cross-border ecommerce, Europe, Ireland, Austria, Germany, Poland, domestic shopping, online store, smartphone, tablet, ecommerce
Countries: World