According to Indian Retailer, through the partnership, Panasonic will leverage Anchanto’s omnichannel Order Management System (OMS), SelluSeller, to enhance its ecommerce capabilities and have a single source of truth for real-time sales, inventory, and product information for all online channels.
Overall, the implementation of the SaaS system comes to bring coherence to Panasonic’s business operations across different countries, models, and systems. In the longer term, the company is aiming at a 4x growth of its ecommerce revenue share through this strategic move.
Furthermore, Panasonic felt the need to improve the relationship between consumers and its brand, thus it developed a more direct-to-consumer (D2C) approach. Consequently, the company plans to achieve this by implementing strong multi-channel content distribution management, upgraded promotion and pricing management, safe data reconciliation, and by offering customers high-quality pre and post-purchase services.
In addition, Anchanto helped identify Panasonic’s pain points and integrated all critical systems of the brand with its multichannel ecommerce management system SelluSeller. The company also offered an adapted solution by improving Panasonic’s order and delivery tracking visibility, inventory management, invoice management, and an integration with their SAP system for seamless execution and record of operations, Indian Retailer stated.
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