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Pakistan: merchants urged to go digital

Tuesday 17 February 2015 10:19 CET | News

The Pak-China Joint Chamber of Commerce and Industry (PCJCCI) has urged the business community to take all possible measures in order to tap into ecommerce.

Shah Faisal Afridi, President of PCJCCI, has claimed that the volume of ecommerce in Pakistan surpasses USD 4 billion per year and will increase in the near future, thenews.com reports. Afridi has explained that, by tapping to ecommerce, merchants can have lower cost and global reach for their local business.

He states that entrepreneurs should be taught about latest and most popular trends of ecommerce, including business-to-consumers (B2C), business-to-business (B2B), business-to-government (B2G) and government-to-citizens (G2C).


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Keywords: Pakistan, ecommerce, merchants, retailer, e-tailer, online sales, online purchase, customer
Categories: Payments & Commerce
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Countries: World
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Payments & Commerce