The report shows that the annual growth in bricks-and-mortar shopping registered only a 2%.
Other key findings:
2018 saw the emergence of “super shoppers”, with nearly 10% of the 1.8 million Kiwis who shopped online in 2018 spending over USD 9000.
spending with New Zealand online stores grew nearly twice as fast as spending with international online stores
around a third of the dollars consumers spent online in 2018 overall went overseas;
12% of online shoppers used buy now pay later methods, such as Afterpay, in 2018, with younger users and women being the majority of users;
he most prominent online shoppers in New Zealand are women aged between 30 and 45 who live in rural areas.
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