Nextech AR, Metaverse Company and provider of augmented reality experience technologies and 3D modelling services for ecommerce brands, has reportedly registered a 40% conversion rate for its ARitize 3D app for Shopify, with 312 downloads, and 124 merchants in paid plan subscriptions
ARitize Configurator offers ecommerce sites the ability to display multiple product variations from only one 3D model, which is considered a complete basis for an extended product portfolio. The tool uses a single 3D model, where users gain the ability to interchange colors, parts, materials, and textures in real-time 3D according to their needs and preferences.
Furthermore, customers also have the ability place the customised 3D product in their home or desired location, to see how the product would look in their space. According to Martechseries.com the tool makes it possible for customers to see customised products from every angle and position them appropriately prior to purchasing, leading to a more immersive shopping experience.
Nextech AR CEO Evan Gappelberg commented for Martechtseries.com that ‘over the past several years, ecommerce sales have sky-rocketed on Shopify and Amazon. Customers are shopping more online and making more purchases online than ever before in new categories like furniture due to 3D models and AR’. The the Nextech AR official’s opinion, brands must invest in 3D models, or they will risk being left behind by their competitors.
Social media platform Snapchat has published a report on the rising value of AR as a potent tool to boost the online purchase process in June 2022. According to the report, AR will reach a projected value of USD 1.2 trillion by 2030 and will become a necessity in every brand’s omnichannel roadmap. The company’s survey was conducted on over 4,000 shoppers who have used AR in their purchase process and the results show the benefits of these tools.
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