Izicap is a fintech specialised in innovative CRM and loyalty solutions dedicated to local businesses, aiming to provide Italy-based SMEs with innovative digital marketing tools to increase their business. Specifically, Izicap's app will be installed by default on Nexi's SmartPOS supplied to restaurants, bars, retail, food, clothing, and personal care stores, including hairdressers and beauticians: this audience represents 60% of Nexi's SmartPOS in Italy.
The solution will allow merchants to launch loyalty programmes directly from the payment terminal, easily and intuitively: they will have access to functionalities for better business management & access to useful information for loyalty activities, directly from the transactions carried out. Izicap allows merchants to create marketing campaigns with constant monitoring of results to optimise sales, and with the possibility to manage promotions and coupons for their customers.
Being able to know the customer's transaction data and leverage on it to build marketing campaigns represents a unique opportunity for small merchants to accelerate the restart and growth of their business.
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