Online sales accounted for 10% of the total in 2019, split broadly equally between the brand's website Moncler.com and third parties, BusinessofFashion reveals.
The luxury outwear maker previously managed its ecommerce business in partnership with online retailer Yoox Net-a-Porter, now owned by Cartier maker Richemont. However, this agreement expired in 2020. Moncler said the direct management of its ecommerce will start with the US and Canada in October 2020. Moreover, the company will launch a fully integrated ecommerce platform in 2021.
Every day we send out a free e-mail with the most important headlines of the last 24 hours.
Subscribe now