Moncler to bring its ecommerce channel in-house

Monday 3 August 2020 14:30 CET | News

Italy-based luxury group Moncler has unveiled it will bring its ecommerce channel in-house with a view to double the share of its online business over the next three years.

Online sales accounted for 10% of the total in 2019, split broadly equally between the brand's website and third parties, BusinessofFashion reveals.

The luxury outwear maker previously managed its ecommerce business in partnership with online retailer Yoox Net-a-Porter, now owned by Cartier maker Richemont. However, this agreement expired in 2020. Moncler said the direct management of its ecommerce will start with the US and Canada in October 2020. Moreover, the company will launch a fully integrated ecommerce platform in 2021.

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Keywords: Moncler, ecommerce, online business, Italy, US, Canada, online sales
Categories: Payments & Commerce
Countries: Canada, Italy, United States
This article is part of category

Payments & Commerce