Local online stores account for only 8 percent of ecommerce in Austria

Friday 24 January 2020 12:47 CET | News

Consumers in Austria shop online, but not at local online stores, with only 8% of all online sales generated in the country going to an Austria-based ecommerce company.

According to Ecommerce News Europe, 64% go to foreign players, such as Amazon, Zalando, and H&M – Amazon accounting for 11.3% of all online sales, data from RegioData shows. The remaining 28% goes to companies that have an Austrian branch, but are in foreign hands, such as MediaMarkt or Otto.

It’s estimated that ecommerce in Austria is worth EUR 8.02 billion (services like OTAs and meal deliveries not included), Ecommerce News Europe reports. When looking at the largest ecommerce companies in Austria, it shows that foreign players dominate the ranking. The first pure Austria-based ecommerce company, with its headquarters in the country, can be found on the 7th place.

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Keywords: Austria, ecommerce, online stores, Amazon, online sales
Categories: Payments & Commerce
Countries: Austria
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