News to drive video shopping

Friday 28 August 2020 12:35 CET | News

Influencer-driven shopping app has announced plans of expanding into video shopping.

According to FashionUnited, the new feature makes videos visible in consumers’ 'following feeds', on influencers’ profiles, categorised within discovery sections of the app, and indexed in search.  Moreover, shopping video performance data and analytics will be available in RewardStyle’s (’s parent company) free influencer marketing management dashboard.

Currently, LTK Shopping Video has been launched with five thousand retailers integrated, thus enabling consumers to search, discover, and shop hundreds of millions of products across fashion, home, beauty, fitness, and family. Besides, the initiative includes partnerships with companies such as Walmart, Target, Nike, Lululemon, Net-a-Porter, Chanel, Gucci, and Saint Laurent.

Furthermore, it was reported that consumers purchased USD 500 million worth of products through in the first half of 2020, with the company expecting to reach USD 2.5 billion in retail sales.

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Keywords:, video shopping, retailers, Walmart, Target, Nike, Lululemon, Net-a-Porter, Chanel, Gucci, Saint Laurent
Categories: Payments & Commerce
Countries: World
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Payments & Commerce

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