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Italy: Banzai starts IPO offer

Tuesday 10 February 2015 13:03 CET | News

Banzai, an Italian marketplace, has started selling shares in an initial public offering (IPO) that values the ecommerce group at EUR 277 million.

Moreover, it aims to list up to 39.4% of its capital on the Milan bourse, e-commercefacts.com reports. The marketplace runs ePRICE, with more than 600k products catalogue, Saldiprivati or GialloZafferano e-tailers. Ainio ecommerce players plans to keep 21.45% of company’s capital.

The Italian e-tailer reached 18.2 million monthly unique visitors in October 2014 and has ranked fourth right after Google, Facebook and Microsoft, with an audience which represents a 63% of Italian internet users. Banzai revenues were EUR 120 million in January – September 2014.

Check out our Cross-border Ecommerce Research section here for more info on specific ecommerce facts and figures, preferred payment methods, risk and fraud, as well as ecommerce legislation and regulation in Italy.


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Keywords: Italy, IPO, Banzai, marketplace, e-tailer, retailer, online sales, ecommerce
Categories: Payments & Commerce | Ecommerce
Countries: World
This article is part of category

Payments & Commerce