Italian ecommerce reaches EUR 3 billion in 2014 Christmas period

Tuesday 13 January 2015 11:50 CET | News

The Italian ecommerce sector, during the 2014 Christmas period, yielded a EUR 3 billion retail turnover, meaning a 28% annual increase.

Conversely, the consortium of Italian ecommerce had predicted an online retail turnover of EUR 2.5 billion for the same time frame, reports.

In 2013, there was a 21% growth and 14% in 2012. More than 10 million Italians bought online in 2014ā€™s Christmas season. From the customers buying online, 2 million bought their Christmas gifts primarily or exclusively online, with an increase of 35% from 2013.

Dominating product categories have been travel and transportation, clothing, computers and accessories. However, the number of Italian companies which sell online is only 4%, far from the European average of 15%.

Check out our Cross-border Ecommerce Research section here for more info on specific ecommerce facts and figures, preferred payment methods, risk and fraud, as well as ecommerce legislation and regulation in Italy.

Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Keywords: Italy, ecommerce, Christmas, retail turnover, online sales, yield, prediction, travel, transportation, clothing
Categories: Payments & Commerce
Countries: World
This article is part of category

Payments & Commerce

Industry Events